Using Social media networks on recruitment

Introduction Current world population is estimated at 7,580,000,000 (7.58 billion) (Dupre & Vickstrom, 2019) . As per the predictions made on world population growth it is estimated to have 9.7 billion of population in the year of 2050 and 10.9 billion population in 2100 (Nations, 2019) . Figure 1.0: Social Network users from 2010 to 2023 (in billions) ( Source: J.Clement, 2020) It is evident as per the above data, 41% of world population is using social media platform in day to day life. Year by year this percentage is keep increasing. Hence, it is vital to understand the power of using social media platforms as a recruitment method (J.Clement, 2020) . Figure 2.0: Number of people using social medium platforms, 2019 (Source: Ortiz-Ospina, 2019) Figure 2.0 shows the number of users using popular social media platforms by 2019. So, it has a great potential for using social media as a method of recruitment of employees in contemporary organizations. ...